Software and Games (score: 9)
William Hill casino offers a decent amount of games, classified according to the type, popularity, or date of release. Betting (sports), Vegas, Live Casino, Scratchcards, Bingo, Poker, and Macau are the main gaming sections, each with additional subcategories and relevant promotions. Due to the layout of the site, it may seem that the casino offers more games than it actually does - the offer is broken into multiple smaller segments, enabling efficient, more precise navigation and targeting wider demographics.
For example, if you click on the Casino tab, the following gaming categories will be at your disposal:
- Live Dealer
Unfortunately, demo play is not available to the unregistered site visitors, but a short yet descriptive info sheet is attached to each of the games, disclosing the RTP percentage and providing the players with the option to bookmark the game.
Live Casino lobby has fewer categories – Roulette, Blackjack, Baccarat, and Other (Live Casino Hold’em, Live 3 Card Brag, and Live Hi-Lo). Before you join the session, you will be able to see both the number of active players and the image of the current presenter, which, depending on your mood, might help you select the optimal table – crowded or more private, with no more than a couple of players.
Other categories are arranged in a similar fashion, allowing the casino members to focus on the specific theme or choose the games that have the highest popularity score, the best payout potential, or the optimal return to the player percentage. The casino is powered by Playtech and NextGen, with a downloadable desktop version compatible with Windows XP, Vista, 7, and 8.
One other thing that new casino members are likely to find helpful is the list of all games with the corresponding rules, found at the bottom of the casino page (as well as next to the Download tab). Depending on the release, the rulebook can be quite detailed, containing the explanation of the bonus features (for slots), side bets, RTP value, brief descriptions of the interface, clarification of the statistics (if available), etc.
William Hill Welcome Offer (score: 9)
The new William Hill account holders can opt-in for the casino’s so-called “first buy-in bonus”, which will double the members’ deposit, adding up to £300 to their active balance. The wagering requirements are set at x40, and the offer can only be claimed once (per account). Withdrawals of winnings generated by the bonus cash are limited to £2,000 and, unless claimed within 7 days, the bonus will expire.
An alternative welcome package is reserved for those who prefer live tables, and the new members can increase their first deposit by 100% (up to £100). Sports bettors can claim 3 x £10 free bets, while the poker players can get £100 bonus (redeemed through WH points) bundled up with 10 bonus spins and Twister Poker Tournament tickets.
As a quick-play platform, William Hill Vegas has a more modest welcome offer, greeting the members with £30 for every £10 deposit (per member). The wagering requirements are higher, and before withdrawing, the players will need to wager the bonus 50 times. A similar bonus can be claimed under William Hill Games, but with the x40 playthrough rate.
Ongoing Promotions (score: 10)
William Hill has an exceptional promotional program, which hardly comes as a surprise looking at the number of available welcome bonuses. There are separate short-term and ongoing promotions for each of the above-mentioned categories, starting with the William Hill sportsbook where the players can take advantage of the money-back deals, free bets, bet boost, enhanced place bets, in-play bets cashbacks, and odds boosts.
William Hill Bingo section is another great source of promotions, rewarding the members with bonus cash on every £10 - £25 bet, and frequently inviting the players to take part in daily cash draws. Multi-table and Sit & Go Poker Tournaments are a part of the William Hill Poker regular promotional offer, along with the weekly £12,500 Twister Races, with £1 minimum buy-in.
William Hill Deposits and Withdrawals (score: 8)
William Hill accepts credit/debit cards, e-wallets, cash vouchers, pre-paid cards, money transfers, and online banking as the means of depositing and withdrawing. Visa, MasterCard, Maestro, PayPal, Neteller, Skrill, Yandex, Trustly, Euteller, Sofort, Neosurf, and William Hill CashDirect are among the most popular payment methods, and the minimum deposit is between £5 and £10, depending on the selected method.
Withdrawals are processed within 1 – 3 days, while the settlements can take between 24 hours and 10 business days. E-wallets are the fastest since the transactions usually clear in less than a day whereas the bank transfers can take more than a week. There is no maximum cashout limit, which means that any withdrawal request will be paid out in full.
Security and Licensing (score: 9)
William Hill is regulated by the UK Gambling Commission, one of the most respected gambling industry regulators, in charge of the operator’s operations within the UK borders. The international markets are regulated by the Gibraltar Gaming Commission.
William Hill is also a registered IBAS (Independent Betting Adjudication Service) bookie, which is the same service that acts as a mediator in case of a dispute between the casino and the members. IBAS rulings are non-binding and the players are free to pursue the dispute if unhappy with the decision made by IBAS.
Customer Support (score: 9)
The FAQ page contains all the relevant details regarding the promotions, registration process, banking policies, sports betting rules, etc. If you are not able to find the relevant information, the casino support team can be contacted via email, live chat, phone (free for the UK residents or charged 1p per minute + the standard charges for the international calls), or Twitter.
William Hill Casino Review Final Verdict
It is no wonder William Hill managed to survive the competition and remain one of the best-known gambling operators for more than two decades. Even with the relatively limited gaming selection (especially compared to online casinos with over 2,000 games), William Hill maintains the competitive edge thanks to the tailored welcome offers and a wide range of promotions that target different types of demographics – from those who enjoy occasional casino gambling to avid poker players or sports bettors.